Abstract: The subject matter of the paper implies doing research in Serbian tourism consumers' attitudes towards Croatian destinations from the aspect of their safety in the full meaning of that word. Given the specificity of the relations between the two countries and the fact that not one of the actual problems existent between them has not been solved yet, an issue arises as to how suitable and safe destination Croatia is for tourists from Serbia irrespective of the fact that it is a significant tourism destination. Today, tourism is very sensitive to all negative phenomena not only in a natural environment, but also in social happenings, which implies that the basis for tourism development is not only built by natural and cultural resources, but safety above all. The paper is aimed at informing tourism service consumers-users, indicating the possible safety issues which they may have to deal with while travelling, and identifying the key safety predictors that should be improved so as to make Croatian tourism destinations safe for tourists from Serbia.
Keywords: Consumers in tourism; Tourism destination; Safety
Recieved: 26.02.2021 Accepted: 03.09.2021 UDC: 365.6:338.48(497.5)