Abstract: This paper is aimed at identifying the key quality factors of agricultural products in contemporary Russia and developing recommendations for managing these factors in the interests of improving the quality of products under consideration and promoting the development of agriculture at the regional level (through the example of the Kirov Region). The research is carried out in two consecutive stages. At the first stage, all-Russian data are used due to insufficient detail of regional statistics. The method of regression analysis is used for determining the dependence of quality indicators on potential factors. Then, the simplex method is used to determine the values that are expected to be taken by the factor variables so that the target values could be achieved by the response variables. As a result, the arithmetic means of the factor variables are determined and the values that will be taken by the response variables in this case are calculated; the increment in the values of all variables compared to 2018 is analyzed. At the second stage, the results obtained, conclusions drawn and recommendations made are tested through the example of the Kirov Region of Russia - a qualitative analysis of land use processes in the region is performed. As a result of the research, the key quality factors of agricultural products (horticulture) in Russia have been substantiated, recommendations were made, and limitations of managing them in the interests of improving the quality were specified.
Keywords: Auality control; Product quality; Agriculture; Regional economy; Russia
Recieved: 26.09.2019 Accepted: 28.02.2020 UDC: 346.543