Abstract: The research on the Grounded Theory of Leadership: A Case Study of U-Thai Prasit Corporation, Prachin Buri Province has its main objectives to discover 1) the characteristics and causes of the leadership phenomenon being manifested at U-Thai Prasit Corporation, Prachin Buri Province, 2) the realized strategies, actions or interaction as a result of those manifested leadership phenomenon including the influence of contextual and interfering conditions on those strategies, actions or interaction at U-Thai Prasit Corporation, Prachin Buri, and 3) the consequences as a result of the utilization of those realized strategies, actions or interaction. This research is a qualitative research. The in-depth interview was conducted on the two major informants, interviews with two apothecaries, two drug dispensers and twenty customers, focus-group study with those concerned individuals about the knowledge on medicine and Thai herbs of Mor Luk In, and participative and non-participative observation were also undertaken.
Keywords: Leadership, U-Thai Prasit Corporation, health promotion products
Recieved: 10.08.2019 Accepted: 27.11.2019 UDC: 05.21