Abstract: The research on "The Innovation of e-Money via SSRU Smart Purse in Purchasing Products, Food and Beverages of Students at Suan Sunandha Rajabhat University (SSRU)" has objectives to 1) study the use of the innovation of e-Money via SSRU Smart Purse in purchasing products, food and beverages of students at Suan Sunandha Rajabhat University, and 2) study the relationship between demographic factors of students at SSRU and the innovation of e-money via SSRU Smart Purse in buying products, food and drinks at SSRU. The purposive sample size of 379 samples is derived to collect the data. The descriptive data include frequency, percentage, mean, and standards deviation. The data was also analyzed by using SPSS program.
Keywords: E-money, Innovation, Suan Sunandha Rajabhat University (SSRU)
Recieved: 10.08.2019 Accepted: 20.11.2019 UDC: 314.18