Abstract: This paper focuses on the use of CAE for improving some of the quality dimensions of the business process, such as reliability and quick response to market. To establish this, a software based approach is developed coupled with interface with CAD environment by using RAD technology. This system would help enable the rapid design and generation of model of a critical component like the rotor of a submersible pump. The parametric design of the critical component i.e. mo tor is established and software solution for the same is developed. The dimensions of the rotor are critical and interdependent. The flexibility thus obtained using the software will facilitate fast design of a submersible pump. This case study has been carried at M/s. Vira Pumps, Kolhapur, India. The company manufactures and exports different types of submersible pumps and motors to many countries. The company is working in this area from last 35 years. Being an ISO 9001 certified company there is an on going continual improvement process in all its areas of operation. ISO 9001:2008 specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product that meets customer requirements, and aims to enhance customer satisfaction through the quick reply and improved reliability of the product with CAE.
Keywords: CAE - Computer Aided Engineering, RAD- Rapid Application Development
Recieved: 10.08.2011 Accepted: 06.01.2012 UDC: 621.176