Abstract: Subject of the article is an integration of quality management and sustainable development, with the basis of considerations of sustainable development and the structure of the key quality factors pointed to the possibility of achieving synergy of action on the most important variables, as well as the established model of integration of these two complex concepts. Areas of our study were 83 organizations in the region of Central Serbia. The study was based on questionnaires which contained 50 questions about the level of quality and sustainable development in the companies surveyed. Results of research highlights the most influenced variables in condition of constraints related to transition economy characteristics.
Keywords: sustainable development, quality, company, region
Recieved: 17.03.2016 Accepted: 05.07.2016 UDC: 332.05