THE LEVEL OF CUSTOMER SATISFACTION AS ONE OF THE GOALS OF THE QUALITY OF THE ORGANIZATION IN THE BAKERY INDUSTRY

Aleksandar Maric, Slavko Arsovski

Abstract: The original definition of consumption (from Latin "consumer") that is closely related to the notion of consumer, related to the taking of food- consuming. This paper describes an original methodology of measuring customer satisfaction bakery products (bread and pastries) as well as the quality objectives of the organization. By comparing the size of the level of satisfaction obtained by this method of measuring the ACSI index, as one of najprimenjevanijih way to measure customer satisfaction with quality of products / services determisane quality reserves in both cases

Keywords: customer satisfaction, quality objectives, bakery industry

DOI:

Recieved: 12.09.2010  Accepted: 1.12.2010  UDC: 005.63:664.6

Reads: 1327   

Download document

---