Abstract: The research aims to develop a marketing-based approach to Quality Risk Management 5.0 for innovative products in high-tech manufacturing in developing countries. To this end, the authors conducted an econometric study of international experience in Quality Risk Management 5.0 in 2025 using regression and correlation analysis, focusing on developing countries with different income levels and belonging to different world regions. The new approach is grounded in a marketing model of Quality Risk Management 5.0 for innovative products in high-tech manufacturing in developing countries that has been developed by the authors. The approach includes a set of effective marketing methods of Quality Risk Management 5.0 tailored to developing countries from different world regions and belonging to different income categories (illustrated by lower-middle- and upper-middle-income countries). The novelty of the proposed approach lies in the integration of Quality Risk Management 5.0 for innovative products into the marketing mix (the 7P model) of high-tech manufacturing. The uniqueness of the approach also stems from the differentiation of marketing-based Quality Risk Management 5.0 methods in developing countries, depending on their income level.
Keywords: Risk management, Quality 5.0, Innovative products, Cyber-social system, Industrial and manufacturing engineering, High-tech manufacturing, Developing countries
DOI: 10.24874/IJQR20.01-15
Recieved: 17.07.2025 Accepted: 12.01.2026 UDC:
Reads: 52 