Abstract: This paper reviews on the building contractors motivating factors on adopting the newly imposed quality assurance initiative in Malaysia's construction industry. The quality assurance initiative named Quality Assessment System in Construction (QLASSIC) - The Construction Industry Standard (CIS) - CIS 7:2006. It is introduced by the Construction Industry Development Board of Malaysia (CIDB). This QLASSIC system consists of a building construction standard where all the con tractors must follow the specification, if adopting this system in their construction project. Literature commonly categorized motivation factor into two types, which are internally and externally. Both types of motivation factors are put into study in rel ated to the benefits on adopting the QLASSIC system. Further analysis will be done to determine the motives and benefits relationship behind the adoption of the QLASSIC system in the construction projects.
Keywords: quality assurance initiative, construction industry, QLASSIC, motives, benefits
Recieved: Accepted: UDC: 638.124.8