INTEGRATING FACTOR ANALYSIS AND ANALYTIC HIERARCHY PROCESS FOR LIBRARY SERVICE QUALITY

K.Venkata Subbaiah, K. G.Durga Prasad, M. Uma Bharathi, K. Soma Sekhara Rao

Abstract: In this paper an attempt has been made to propose a methodolog y f or identifying and prioritiz ing the user needs pertaining to library services. I n order to categorize the user needs into quality dimensions, Factor analysi s has been carried out on user re sponses obtained through questionnair e s urvey. Analytic Hierarchy Process (AHP) is employed to determine th e priority ratings of the library quality di mensions. The priority structure of th e quality dimension s provides an idea for the library management to allocat e the resources in an effective manner to achieve more user satisfaction. A cas e study is presented to demons trate the proposed methodology.

Keywords: Library service quality, Factor analysis, Analytic Hierarchy Process

DOI:

Recieved: 15.02.2011  Accepted: 01.06.2011  UDC: 005.6:02

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